Finding Your Ideal Client

In Show 039- Finding Your Ideal Client originally broadcast on Facebook Live on Wednesday 6 November 2017 we explore this interesting topic.

Show Notes

How can you find your ideal client?  If you’re going to sell your products or services you need to properly identify who you are trying to serve.  Identifying their priorities, buying behaviour and media consumption are all critical elements. The first step of this process is creating a client avatar.  That means constructing the perfect client in your own mind.

Personal details

Pick a name for the ideal client.  Then think about their age range and their income level.  Do they have children?  If so, what schools do those kids go to?  What about their holiday habits?  Do they like snow or surf?  What are their beliefs?  Their favourite books and TV shows? What is their favourite social media platform?  All of these questions will help you to better understand how you can target people that fit this model.  The average person will see between 4 and 10 thousand ads per day.  If you don’t properly target your ideal clients you will get lost in the noise.  You also need to think about what your ideal client does with their free time.  Do they like sport?  Fast cars?  What clubs do they belong to?  What are there politics?  These and any other personal details you can work out before you launch your business will be hugely helpful.

Business details

Beyond your ideal clients personal details you also need to have a good think about their business.  That doesn’t just mean what industry they work in.  It also means developing a clear idea of their work habits.  For example: What level of commitment does your client have to their business?  This is important because there are a lot of people in business simply as a job.  Others are passionately committed to their business.  Depending on what kind of product or service you’re offering answering this question will help you to narrow in on your target audience.

A deeper dive

After constructing you ideal client avatar you need to better understand who this person is.  Ask yourself what they are thinking and feeling when buying your product.  What emotions are they experiencing?  Get into their shoes and write down the answers to important questions.  You don’t have to make the answers up by yourself.  If you have clients now that you think are very much like your ideal client, go and talk to them.  Ask them probing questions about their lives and how they are engaging with your business.  Everyone has an internal voice.  Once you understand your ideal client’s internal voice you can better market to them.  Maybe the biggest question you need to answer is what you can do for you client.  What problems can you solve for them?  Figuring that out will allow you to create a product or service tailor-made for them.

Using the avatar 

When you go through this process you are going to accomplish a lot more for your clients and in turn for your business.  You are not selling to everyone in the world you are selling to your ideal clients.  Determining you that is means you can tailor your marketing and product development for the right audience.  Developing your ideal client avatar before you launch your business is going to save you a tremendous amount of money in the long run.

More about this Show

We started Business Legal Lifecycle to create a simple way for you to understand complex legal terms.  Most importantly we want to help you to develop a plan to take your business successfully into the future.  There’s a startling statistic the underscores the importance of developing a solid plan.  The majority of business owners are just seven months away from losing everything.  A single aspect of your business that is not set-up correctly can shut down your whole operation very quickly.   Legal advice is not cheap and even when you can afford it there is often a divide between lawyers and their clients.  We want to close that gap once and for all.  We want to put legal knowledge and tools into your hand to prevent the worst from happening to you.

Twice a week we are going to deliver those tools right to your home or office with Business Legal Lifecycle TV.  We’ll start the week with Fast Fix Monday, a short 5-10 minute video that will tackle a single issue that businesses have to deal with.  Then on Wednesday’s our main show will feature with more fulsome discussions and interviews all delivered in a straightforward and easy to understand format.